£14,560 Average salary at age 20
£22,880 Average Salary
17 Average hours per week


Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Main Tasks

  • Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
  • Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
  • Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
  • Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.


There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.

What Market research interviewers studied in higher education

A text alternative for this canvas pie chart is provided in the data table below
What Market research interviewers studied in higher education
Occupation Percentage Value
(L4) Social policy1
(L7) Human & social geography2
(B2) Pharmacology, toxicology & pharmacy1
(W2) Design studies4
(L3) Sociology7
(C1) Biology3
(F1) Chemistry1
(C8) Psychology11
(Y0) Combined1
(W1) Fine art1
(X9) Others in education1
(F6) Geology1
(F8) Physical geographical sciences2
(D4) Agriculture1
(W6) Cinematics & photography1
(A3) Clinical medicine1
(Q3) English studies5
(L2) Politics4
(F9) Others in physical sciences1
(H2) Civil engineering1
(N5) Marketing2
(W4) Drama2
(M1) Law by area3
(M2) Law by topic2
(J9) Others in technology1
(I2) Information systems1
(N8) Hospitality, leisure, sport, tourism & transport2
(B9) Others in subjects allied to medicine1
(P5) Journalism2
(F4) Forensic & archaeological sciences1
(V5) Philosophy2
(L1) Economics3
(T7) American studies1
(N1) Business studies5
(V6) Theology & religious studies1
(C6) Sport & exercise science2
(P3) Media studies2
(V1) History by period8
(I1) Computer science4

UK Prospects

19200 Workforce Size
4.01% Predicted growth 2024 - 2027
2055 Predicted Replacement 2024 - 2027

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